Most Amazon sellers eventually expand their business by utilizing Sponsored Products, enrolling in Fulfillment by Amazon (FBA), or even accessing capital through Amazon Lending. But there’s one high-potential, underused opportunity that many sellers are unaware of — Amazon Renewed.
If you’re in the business of selling refurbished, pre-owned, or open-box items, this Amazon program could significantly increase your sales and brand trust. But what exactly is Amazon Renewed, and how can you take advantage of it?
Let’s break it down step-by-step and understand whether it’s the right move for your business.
🔍 What is Amazon Renewed?
Amazon Renewed is a specialized program that allows sellers to offer high-quality refurbished and pre-owned products on Amazon’s marketplace. These products must meet Amazon’s strict quality standards and come with a minimum 90-day guarantee, giving customers peace of mind when purchasing used items.
Products sold under Amazon Renewed are:
- Professionally inspected and tested
- Guaranteed to be in like-new condition
- Offered with a minimum 90-day replacement or refund warranty
This creates a win-win scenario: customers save money, and sellers tap into a new revenue stream.
📦 What Products Can You Sell on Amazon Renewed?
Amazon Renewed is not for every product type. It primarily supports categories where refurbished and pre-owned items are in demand.
Eligible Product Categories:
- Smartphones (iPhone, Samsung, etc.)
- Laptops & Computers
- Home Appliances
- Headphones and Audio Gear
- Power Tools
- Cameras
- Tablets
- Office Equipment
- Gaming Consoles
- Watches
The key is that the product must be certified and tested to look and function like new. If it doesn’t meet Amazon’s renewed standards, it cannot be sold under the program.
📝 How to Join the Amazon Renewed Program?
Joining Amazon Renewed isn’t as simple as listing a product. First register as seller .Sellers need to go through a qualification process to ensure they meet Amazon’s standards for quality, customer service, and fulfillment.
Basic Requirements:
- Performance Metrics:
- ODR (Order Defect Rate) below 0.8%
- 90-day return policy for all Renewed items
- Refurbishment Capabilities:
- You must provide proof that products are tested and certified by qualified technicians.
- Must provide invoices of at least $50,000 in refurbished purchases in the last 90 days (may vary based on category).
- Packaging Standards:
- Items must be cleaned and repackaged in non-branded boxes with necessary accessories.
- Application:
- Submit your application via the Amazon Renewed Enrollment page.
Amazon may also require a sample product for inspection before approval.
💡 Why Should You Join the Amazon Renewed Program?
Joining Amazon Renewed isn’t just about selling used items — it’s about building brand credibility, tapping into a new customer base, and improving product lifecycle value.
Key Benefits:
- Increased visibility: Renewed listings show up in search filters, including “Buy Used” or “Refurbished” tabs.
- Higher profit margins: Refurbished goods are often sourced cheaper, giving you better margins.
- Customer trust: Products are Amazon-certified with warranty, building buyer confidence.
- Brand positioning: Stand out from generic used sellers with “Amazon Renewed” badge.
🚀 How to Drive Sales Using Amazon Renewed?
Once you’re approved, you need a plan to scale sales effectively.
Tips to Succeed:
- Focus on High-Demand Items: Start with popular items like iPhones, laptops, and Bluetooth devices.
- Use Sponsored Products: Promote renewed listings using Amazon PPC ads.
- Maintain Excellent Metrics: Timely shipping, high-quality testing, and fast customer support are essential.
- Bundle Offers: Consider packaging accessories or creating value bundles (e.g., phone + charger + screen protector).
- Stay Updated with Trends: Use tools like Jungle Scout or Helium 10 to identify top-selling items in the Renewed category.
Pro Tip: Target budget-conscious buyers and students by advertising your Renewed products during back-to-school or holiday seasons.
Suggested Article: Best Selling Ptoducts.
🧠 Final Thoughts
Amazon Renewed opens a new door for sellers looking to diversify their inventory and cater to cost-conscious customers who still demand quality. While getting started requires some effort — from meeting performance standards to ensuring product testing — the rewards are well worth it.
If you’re already refurbishing products or have access to manufacturer returns or used electronics, Amazon Renewed might just be your next big opportunity.
Don’t let this lesser-known Amazon program pass you by. Explore, apply, and expand — your future customers are already searching for quality at a better price.
