Find best selling products on Amazon is crucial whether you’re an Amazon affiliate, a seller launching your FBA business, or simply researching market trends. Amazon’s platform is massive, with millions of items listed, but only a select few consistently top the charts in sales and customer satisfaction.
This detailed step-by-step guide will show you how to identify bestselling Amazon products using Amazon’s built-in features, third-party tools, and proven strategies.
🔍 Step 1: Explore Amazon’s Best Sellers Page
The first and easiest way to discover top-selling items is to use Amazon’s official Best Sellers page.
How to Access:
- Go to Amazon Best Sellers
- Choose a category from the sidebar (e.g., Electronics, Home & Kitchen, Beauty)
What to Look For:(Find Best Products)
- Products ranked #1 to #50 in each category are updated hourly.
- Look for consistent top performers over several days, not just spikes.
This page provides valuable insight into what’s trending in real time, and it’s completely free to use.
💡 Step 2: Use the “Movers & Shakers” Section
Amazon’s Movers & Shakers highlights products with significant sales rank increases over the past 24 hours.
Why it matters:
- Helps identify emerging trends
- Great for catching viral products early
To access:
- Navigate to Movers & Shakers from Amazon’s menu under “Best Sellers”
🛠️ Step 3: Use Keyword & Product Research Tools
For in-depth analysis, use external tools to identify best selling products on Amazon with metrics like monthly sales, review count, and competition level.
Top Tools:
- Jungle Scout
- Helium 10
- AMZScout
- Keepa (for price history trends)
These tools offer insights such as:
- Estimated monthly units sold
- Average price point
- Seasonal trends
- Review velocity
👉 Pro Tip: Look for products with high demand and low to moderate competition for better success as a seller and Find Best Products.
📈 Step 4: Check the BSR (Best Seller Rank)
Every product on Amazon has a Best Seller Rank (BSR), shown on its product page.
How BSR Helps:
- A lower BSR = higher sales volume
- Compare BSR across similar products to judge performance
Use the BSR to validate if a product is consistently a bestseller or just temporarily popular.
💬 Step 5: Read Customer Reviews and Ratings
Dig into the reviews and ratings of top-selling products:
- High ratings (4.5+) with thousands of reviews = market trust
- Look for customer complaints — this reveals product gaps you can improve on
- Identify what users love about the product and replicate it in your marketing
Reviews can help you understand why a product sells well and how you can differentiate or improve on it.
📦 Step 6: Analyze Amazon Choice & Sponsored Tags
Two additional badges often indicate strong sellers:
- ✅ Amazon’s Choice — indicates a high-performing product based on sales, rating, and availability
- 📢 Sponsored Listings — shows where sellers are investing in ads; often the sign of a competitive product
Don’t rely solely on these tags, but consider them indicators of strong performance.
📊 Step 7: Track Product Performance Over Time
Once you shortlist products, monitor their performance:
- Use Keepa to track price and ranking history
- Set alerts for price drops or ranking boosts
- Re-check best seller rankings weekly to spot consistent winners
Tracking ensures you’re working with sustainable sellers rather than short-term fads.
🛒 Bonus: Use Social Media & Trend Sites
Sometimes trends start outside of Amazon. Keep an eye on:
- TikTok (e.g., “TikTok Made Me Buy It”)
- Reddit (subreddits like r/AmazonDeals)
- Google Trends
- TrendHunter.com
These platforms can help you predict viral products and Find Best Products before they blow up on Amazon.
✅ Conclusion
Finding the best selling products on Amazon doesn’t require guesswork—it takes smart research, consistent tracking, and the right tools. Whether you’re building an affiliate niche site, launching a new product on FBA, or just browsing for personal use, the steps above will help you make informed, data-driven decisions.
Read How People buy Best Products in USA
So start exploring, test out a few tools, and keep your eyes on the trends—your next bestseller might be just a few clicks away.
